Nicolekalcic Week 11 - Revision history

Nicolekalcic: added ending/* The Data-Driven Design Era in Professional Web Design (Outline) */

2017-11-14T21:22:10Z

added ending‎The Data-Driven Design Era in Professional Web Design (Outline)

Nicolekalcic: formatting issue/* Design/Development Practices, Processes, Techniques, Methods, Approaches */

2017-11-14T21:04:09Z

formatting issue‎Design/Development Practices, Processes, Techniques, Methods, Approaches

Nicolekalcic: spacing /* Design/Development Practices, Processes, Techniques, Methods, Approaches */

2017-11-14T21:03:15Z

spacing ‎Design/Development Practices, Processes, Techniques, Methods, Approaches

Nicolekalcic at 19:47, 14 November 2017

2017-11-14T19:47:30Z

Nicolekalcic: edited outline /* The Data-Driven Design Era in Professional Web Design (Outline) */

2017-11-14T19:45:29Z

edited outline ‎The Data-Driven Design Era in Professional Web Design (Outline)

Nicolekalcic: edited formatting for outline

2017-11-14T09:52:10Z

edited formatting for outline

Nicolekalcic: bolded words/* Electronic Journal */

2017-11-14T09:37:54Z

bolded words‎Electronic Journal

Nicolekalcic: finished definitions /* Electronic Journal */

2017-11-14T09:32:08Z

finished definitions ‎Electronic Journal

Nicolekalcic: edited refereneces

2017-11-14T06:11:38Z

edited refereneces

Nicolekalcic: abx testing/* Electronic Journal */

2017-11-14T06:08:44Z

abx testing‎Electronic Journal

@@ Line 23: / Line 23: @@
 ==''The Data-Driven Design Era in Professional Web Design'' (Outline)==
 ===Main Message===
 *Data driven design will progress by adapting to change, implementing tools that aid the design process, and effectively/maturely addressing ethical questions.
@@ Line 28: / Line 32: @@
 ===Design/Development Practices, Processes, Techniques, Methods, Approaches===
 *Data driven design (DDD) is defined in the article as design research done with the use of tools that are automated to perform data collection and analysis
-*DDD Process: collect data, aggregate it, combine it with other data, and analyze it
+*DDD Process:
 *Data collection can be separated into two types of solutions: active and passive
 **Active or passive solutions?
@@ Line 49: / Line 57: @@
 *****info is better for business and marketing rather than design
 *****Google, Adobe Analytics, KISSMetrics, IBM Tealeaf all offer analytics solutions
+====Class Project====
-===Benefits to Web Design and/or Software Development===
+We can now identify that we won't be using passive tools in our group project. We don't have a large enough class or group of people to justify implementing passive tools to test our webpage/receive adequate information. Instead, we will use active data collection. We will go through with this by interacting directly with out classmates and asking for feedback on our work.
 == Acknowledgements ==

@@ Line 48: / Line 48: @@
 *****contextual data related to the visit (i.e. amount of time spent, which pages were clicked on, which elements were clicked on, what order were things clicked on)
 *****info is better for business and marketing rather than design
-*****Google/Adobe Analytics/KISSMetrics/IBM Tealeaf all offer analytics solutions
+*****Google, Adobe Analytics, KISSMetrics, IBM Tealeaf all offer analytics solutions
 ===Benefits to Web Design and/or Software Development===

@@ Line 33: / Line 33: @@
 ***Active requires additional user effort in the data collection, thus its cost and issues requires that it is only used in smaller cases
 ***Passive collection examples: Screen recordings, heat maps, experiment management, and descriptive behavioral analytics
-****#Screen recordings: simply full recordings of the user's screen, provides detailed view, raises privacy and ethical concerns
+****Screen recordings:
-****#Heat maps: help visualize the most frequently clicked on/hovered on spots of a webpage, not always clear because there is no context
+*****simply... full recordings of the user's screen
-****#Experiment management: two or more designs tested to decipher which features are working, developers can easily detect what has failed, efficient time wise
+*****provides detailed view
-****#Descriptive behavioral analytics: precursor to all current DDD solutions, contextual data related to the visit (i.e. amount of time spent, which pages were clicked on, which elements were clicked on, what order were things clicked on), info is better for business and marketing rather than design, Google/Adobe Analytics/KISSMetrics/IBM Tealeaf all offer analytics solutions
+*****raises privacy and ethical concerns
 ===Benefits to Web Design and/or Software Development===
 ===Significance of Work===

@@ Line 18: / Line 18: @@
 #'''KISSMetrics''': "Kissmetrics combines behavioral analytics, segmentation and email campaign automation to deeply understand and engage your customers every step of the way" (Kissmetrics, 2017).
 #'''IBM TeaLeaf''': "Tealeaf is a Customer Experience Management software company, now owned by IBM. Its CX line of products captures website interaction from the actual users' perspectives" (IBM, 2017).
 ==''The Data-Driven Design Era in Professional Web Design'' (Outline)==

@@ Line 21: / Line 21: @@
 ==''The Data-Driven Design Era in Professional Web Design'' (Outline)==
 ===Main Message===
-===Summarized Points===
+*Data driven design will progress by adapting to change, implementing tools that aid the design process, and effectively/maturely addressing ethical questions.
 ===Design/Development Practices, Processes, Techniques, Methods, Approaches===
 ===Benefits to Web Design and/or Software Development===
 ===Significance of Work===
@@ Line 28: / Line 39: @@
-====In Terms of Project====
+====Project====
 == Acknowledgements ==

@@ Line 14: / Line 14: @@
 #'''Agentive Tools''':' "[...] will delegate design tasks to artificial intelligence and minimize human involvement (Liikkanen, 2017).
 #'''User Screen Recordings''': "Remote usability tests pioneered the capture of user interactions. This first happened in real time, when the technology simply connected one screen with another. But with screen recordings it has evolved so that the user sessions—with views, clicks, and all—can be recorded and stored as videos for asynchronous viewing later on. Currently, services such as WhatUsersDo, Crazy Egg, and ClickTale offer this type of functionality" (Liikkanen, 2017).
-#'''ABX/Multivariate Tests''': "Defined as a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or 'two-sample hypothesis testing' as used in the field of statistics. In online settings, such as web design (especially user experience design), the goal of [ABX] testing is to identify changes to web pages that increase or maximize an outcome of interest" (Salesforce Pardot, 2017).
+#'''A/B tests/Multivariate Tests''': "Defined as a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or 'two-sample hypothesis testing' as used in the field of statistics. In online settings, such as web design (especially user experience design), the goal of [ABX] testing is to identify changes to web pages that increase or maximize an outcome of interest" (Salesforce Pardot, 2017).
 #'''Google Optimize''': "Google Optimize offers AB testing, website testing & personalization tools for small & large enterprises to help deliver engaging customer experiences" (Google, 2017)
 #'''KISSMetrics''': "Kissmetrics combines behavioral analytics, segmentation and email campaign automation to deeply understand and engage your customers every step of the way" (Kissmetrics, 2017).
 #'''IBM TeaLeaf''': "Tealeaf is a Customer Experience Management software company, now owned by IBM. Its CX line of products captures website interaction from the actual users' perspectives" (IBM, 2017).
 == Acknowledgements ==

@@ Line 8: / Line 8: @@
 They are as follows:
-#Heatmaps: "A heat map is a graphical representation of two dimensional data (X, Y and Value) on a two dimensional surface by using colors. Our software creates heat map images you can overlay on your maps in your software" (ProgrammableWeb, 2017).
+#'''Heatmaps''': "A heat map is a graphical representation of two dimensional data (X, Y and Value) on a two dimensional surface by using colors. Our software creates heat map images you can overlay on your maps in your software" (ProgrammableWeb, 2017).
-#Behavioral Analytics: "Behavioral analytics are the precursor to all current data-driven design solutions. They have been possible since the first Web server started to create usage logs. Analytics services collect data about user interactions with a Web service, aka the click-stream data, along with all contextual data related to the visit, and aggregate it for reporting" (Liikkanen, 2017).
+#'''Behavioral Analytics''': "Behavioral analytics are the precursor to all current data-driven design solutions. They have been possible since the first Web server started to create usage logs. Analytics services collect data about user interactions with a Web service, aka the click-stream data, along with all contextual data related to the visit, and aggregate it for reporting" (Liikkanen, 2017).
-#Passive Tracking: "Passive tracking describes any kind of under-the-surface recording of user activity. These tools usually solve the challenges of automated collection, aggregation, and analysis all in one" (Liikkanen, 2017).
+#'''Passive Tracking''': "Passive tracking describes any kind of under-the-surface recording of user activity. These tools usually solve the challenges of automated collection, aggregation, and analysis all in one" (Liikkanen, 2017).
-#Assistive Tools: "[...] will help designers to work more effectively by helping in creative tasks" (Liikkanen, 2017).
+#'''Assistive Tools''': "[...] will help designers to work more effectively by helping in creative tasks" (Liikkanen, 2017).
-#Agentive Tools:' "[...] will delegate design tasks to artificial intelligence and minimize human involvement (Liikkanen, 2017).
+#'''Agentive Tools''':' "[...] will delegate design tasks to artificial intelligence and minimize human involvement (Liikkanen, 2017).
-#User Screen Recordings: "Remote usability tests pioneered the capture of user interactions. This first happened in real time, when the technology simply connected one screen with another. But with screen recordings it has evolved so that the user sessions—with views, clicks, and all—can be recorded and stored as videos for asynchronous viewing later on. Currently, services such as WhatUsersDo, Crazy Egg, and ClickTale offer this type of functionality" (Liikkanen, 2017).
+#'''User Screen Recordings''': "Remote usability tests pioneered the capture of user interactions. This first happened in real time, when the technology simply connected one screen with another. But with screen recordings it has evolved so that the user sessions—with views, clicks, and all—can be recorded and stored as videos for asynchronous viewing later on. Currently, services such as WhatUsersDo, Crazy Egg, and ClickTale offer this type of functionality" (Liikkanen, 2017).
-#ABX/Multivariate Tests: "Defined as a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or 'two-sample hypothesis testing' as used in the field of statistics. In online settings, such as web design (especially user experience design), the goal of [ABX] testing is to identify changes to web pages that increase or maximize an outcome of interest" (Salesforce Pardot, 2017).
+#'''ABX/Multivariate Tests''': "Defined as a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or 'two-sample hypothesis testing' as used in the field of statistics. In online settings, such as web design (especially user experience design), the goal of [ABX] testing is to identify changes to web pages that increase or maximize an outcome of interest" (Salesforce Pardot, 2017).
-#Google Optimize: "Google Optimize offers AB testing, website testing & personalization tools for small & large enterprises to help deliver engaging customer experiences" (Google, 2017)
+#'''Google Optimize''': "Google Optimize offers AB testing, website testing & personalization tools for small & large enterprises to help deliver engaging customer experiences" (Google, 2017)
-#KISSMetrics: "Kissmetrics combines behavioral analytics, segmentation and email campaign automation to deeply understand and engage your customers every step of the way" (Kissmetrics, 2017).
+#'''KISSMetrics''': "Kissmetrics combines behavioral analytics, segmentation and email campaign automation to deeply understand and engage your customers every step of the way" (Kissmetrics, 2017).
-#IBM TeaLeaf: "Tealeaf is a Customer Experience Management software company, now owned by IBM. Its CX line of products captures website interaction from the actual users' perspectives" (IBM, 2017).
+#'''IBM TeaLeaf''': "Tealeaf is a Customer Experience Management software company, now owned by IBM. Its CX line of products captures website interaction from the actual users' perspectives" (IBM, 2017).
 == Acknowledgements ==

@@ Line 32: / Line 32: @@
 * LMU BioDB 2017. (2017). Week 11. Retrieved November 13, 2017, from https://xmlpipedb.cs.lmu.edu/biodb/fall2017/index.php/Week_11
 * ProgrammableWeb. (2017). HeatMap. Accessed November 13, 2017, from https://www.programmableweb.com/api/heatmap
 ==Links==