Nicolekalcic Week 11

Electronic Journal

• Read: The Data-Driven Design Era in Professional Web Design
• By: Lassi A. Liikkanen

After reading the article, I identified ten development/design terms that I wasn't familiar with beforehand. (NOTE: Many of these words were defined in the text, and their in-text definitions were more sufficient than the definitions I was able to find elsewhere on the internet)

They are as follows:

1. Heatmaps: "A heat map is a graphical representation of two dimensional data (X, Y and Value) on a two dimensional surface by using colors. Our software creates heat map images you can overlay on your maps in your software" (ProgrammableWeb, 2017).
2. Behavioral Analytics: "Behavioral analytics are the precursor to all current data-driven design solutions. They have been possible since the first Web server started to create usage logs. Analytics services collect data about user interactions with a Web service, aka the click-stream data, along with all contextual data related to the visit, and aggregate it for reporting" (Liikkanen, 2017).
3. Passive Tracking: "Passive tracking describes any kind of under-the-surface recording of user activity. These tools usually solve the challenges of automated collection, aggregation, and analysis all in one" (Liikkanen, 2017).
4. Assistive Tools: "[...] will help designers to work more effectively by helping in creative tasks" (Liikkanen, 2017).
5. Agentive Tools:' "[...] will delegate design tasks to artificial intelligence and minimize human involvement (Liikkanen, 2017).
6. User Screen Recordings: "Remote usability tests pioneered the capture of user interactions. This first happened in real time, when the technology simply connected one screen with another. But with screen recordings it has evolved so that the user sessions—with views, clicks, and all—can be recorded and stored as videos for asynchronous viewing later on. Currently, services such as WhatUsersDo, Crazy Egg, and ClickTale offer this type of functionality" (Liikkanen, 2017).
7. A/B tests/Multivariate Tests: "Defined as a controlled experiment with two variants, A and B. It is a form of statistical hypothesis testing or 'two-sample hypothesis testing' as used in the field of statistics. In online settings, such as web design (especially user experience design), the goal of [ABX] testing is to identify changes to web pages that increase or maximize an outcome of interest" (Salesforce Pardot, 2017).
8. Google Optimize: "Google Optimize offers AB testing, website testing & personalization tools for small & large enterprises to help deliver engaging customer experiences" (Google, 2017)
9. KISSMetrics: "Kissmetrics combines behavioral analytics, segmentation and email campaign automation to deeply understand and engage your customers every step of the way" (Kissmetrics, 2017).
10. IBM TeaLeaf: "Tealeaf is a Customer Experience Management software company, now owned by IBM. Its CX line of products captures website interaction from the actual users' perspectives" (IBM, 2017).

Acknowledgements

• I worked with my homework partners Arash Lari, Hayden Hinsch, and Mary Balducci in class and via text to complete this assignment.

While I worked with the people noted above, this individual journal entry was completed by me and not copied from another source. Nicolekalcic (talk) 14:29, 13 November 2017 (PST)

References

• Google.com. (2017). Website, AB Testing & Personalization Solutions - Google Optimize – Google. Accessed November 13, 2017, at https://www.google.com/analytics/optimize/
• Ibm.com. (2017). Tealeaf is now part of IBM Analytics | IBM. Accessed November 13, 2017, from https://www.ibm.com/customer-engagement/tealeaf
• Kissmetrics. (2017). Kissmetrics | The Customer Engagement Automation Platform. Accessed November 13, 2017, from https://www.kissmetrics.com/product/
• Liikkanen, L. (2017). The Data-Driven Design Era in Professional Web Design. Accessed November 13, 2017, from http://delivery.acm.org/10.1145/3130000/3121355/p52-liikkanen.pdf?ip=157.242.223.254&id=3121355&acc=ACTIVE%20SERVICE&key=80B0E63637265656%2E958C566062FD1C18%2E4D4702B0C3E38B35%2E4D4702B0C3E38B35&CFID=829067610&CFTOKEN=20249523&__acm__=1510614806_1e8b314e23f771f9b139d99596801365
• LMU BioDB 2017. (2017). Week 11. Retrieved November 13, 2017, from https://xmlpipedb.cs.lmu.edu/biodb/fall2017/index.php/Week_11
• ProgrammableWeb. (2017). HeatMap. Accessed November 13, 2017, from https://www.programmableweb.com/api/heatmap
• Salesforce Pardot. (2017). The ABCs of A/B Testing | Salesforce Pardot. Accessed November 13, 2017, https://www.pardot.com/blog/abcs-ab-testing/

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