Nicolekalcic Week 11

Electronic Journal

• Read: The Data-Driven Design Era in Professional Web Design
• By: Lassi A. Liikkanen

After reading the article, I identified ten development/design terms that I wasn't familiar with beforehand. (NOTE: Many of these words were defined in the text, and their in-text definitions were more sufficient than the definitions I was able to find elsewhere on the internet)

They are as follows:

1. Heatmaps: "A heat map is a graphical representation of two dimensional data (X, Y and Value) on a two dimensional surface by using colors. Our software creates heat map images you can overlay on your maps in your software" (ProgrammableWeb, 2017).
2. Behavioral Analytics: "Behavioral analytics are the precursor to all current data-driven design solutions. They have been possible since the first Web server started to create usage logs. Analytics services collect data about user interactions with a Web service, aka the click-stream data, along with all contextual data related to the visit, and aggregate it for reporting" (Liikkanen, 2017).
3. Passive Tracking:
4. Assistive Tools:
5. Agentive Tools:
6. User Screen Recordings:
7. ABX/Multivariate Tests:
8. Google Optimize:
9. KISSMetrics: "Kissmetrics combines behavioral analytics, segmentation and email campaign automation to deeply understand and engage your customers every step of the way" (Kissmetrics, 2017).
10. IBM TeaLeaf:

Acknowledgements

• I worked with my homework partners Arash Lari, Hayden Hinsch, and Mary Balducci in class and via text to complete this assignment.

While I worked with the people noted above, this individual journal entry was completed by me and not copied from another source. Nicolekalcic (talk) 14:29, 13 November 2017 (PST)

References

• Kissmetrics. (2017). Kissmetrics | The Customer Engagement Automation Platform. Accessed November 13, 2017, from https://www.kissmetrics.com/product/
• Liikkanen, L. (2017). The Data-Driven Design Era in Professional Web Design. Accessed November 13, 2017, from http://delivery.acm.org/10.1145/3130000/3121355/p52-liikkanen.pdf?ip=157.242.223.254&id=3121355&acc=ACTIVE%20SERVICE&key=80B0E63637265656%2E958C566062FD1C18%2E4D4702B0C3E38B35%2E4D4702B0C3E38B35&CFID=829067610&CFTOKEN=20249523&__acm__=1510614806_1e8b314e23f771f9b139d99596801365
• LMU BioDB 2017. (2017). Week 11. Retrieved November 13, 2017, from https://xmlpipedb.cs.lmu.edu/biodb/fall2017/index.php/Week_11
• ProgrammableWeb. (2017). HeatMap. Accessed November 13, 2017, from https://www.programmableweb.com/api/heatmap

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